Marketing Method

Lesson 4: Grab Yourself a Couple of 'Keywords'
 

OK, this is where some people get confused for no reason.  I am hoping to really simplify the subject of "keywords" for you.

What the heck is a keyword, why is it important, and how do you find good ones?

Without being technical (I know we all hate over-complicating things), a keyword is simple something that a person types in when doing a search in Google, Yahoo, Bing or another search engine.

Keywords are important because depending on the type of keyword someone types into a search, they are either a qualified or unqualified customer.  So how do you qualify a keyword before you spend time writing an article about it?

PUT YOURSELF IN YOUR CUSTOMERS' SHOES!

Fill in the following blanks.

If I was looking to ______________, I would probably do a search like _____________ in Google.

Here are a couple of examples:

If I was looking to lose weight before summer, I would probably search for something like "ways to lose weight quickly" in Google.

If I was looking to clear up my acne, I would probably search for somethine like "how to get rid of pimples" in Google

So this is your first step with your keyword research.  Think of search terms by putting yourself in your customers shoes.  You should easily be able to come up with at least 5 search terms for each of the 3 "interests" you wrote down from the last lesson.

If not, I have another easy way for you to come up with "qualified" keywords.

Step 1: Type a broad keyword in to the Google Keyword Tool.

 

 

https://adwords.google.com/select/KeywordToolExternal

An example of a broad keyword is "dog training", "skin care", "perfume", "weight loss", "college football", "shoes".   Let's look at "weight loss"

Going with the keyword "weight loss", here are what some of the results will look like:

 
 

Step 2: Stop here, or go more relevant even

Take one of the keywords, in this case "weight loss tips" and go even more relevant.

 
 

 

I have quickly come up with a list of relevant search terms.  These would all be good keywords for targeting within your article writing (which we are going to get into in the next lesson).

quick weight loss tips
fast weight loss tips
healthy weight loss tips
weight loss diet tips
free weight loss tips

These searches get 1,000's of hits every month in Google alone!

Now remember, this is just an example.  You would do the same way of keyword searching with what ever product you sale.

 

 

Here is some criterion you can follow when choosing your keywords:

  1. Must be 3+ terms in length
  2. Must be relevant to the product you are promoting
  3. Makes SENSE from a customer standpoint
 

 Now we are going to discuss "writing" the article.  This is the fun stuff.